As of today, it seems Bruce Prichard has something more to wrestle with.
Late Thursday, WWE released a short statement announcing that Prichard will lead a streamlined creative team that will be responsible for both Raw & SmackDown.
Now former head of Raw will return to being solely an on screen talent.
The statement simply said:
In an effort to streamline our creative writing process for television, we have consolidated both teams from Raw and SmackDown into one group, led by Bruce Prichard. Paul Heyman will concentrate on his role as an in-ring performer.
Previously, separate creative teams were responsible for the two shows with Raw headed by Paul Heyman and Smackdown by Prichard.
Heyman started in this position in June 2019 when WWE dropped a corporate bombshell by announcing that he would be returning to the company to head up Raw at the same time that the former WCW president Eric Bischoff would sensationally be returning to carry out the same role on SmackDown.
Bischoff’s tenure with the company was to be short lived. He was replaced by Prichard in October of the same year.
Speculation will be rife as to why this change has been made. There is no indication whether this move is performance related, or part of the ongoing budget cuts in the wake of the devastation to the business caused by the ongoing coronavirus pandemic.
It has been a meteoric re-birth in the company for Prichard who had long been in the wrestling wilderness after his 2008 release by WWE after two stints totalling 29 years with the company.
Other than a short stint working with TNA, Prichard had been out of wrestling for almost a decade when he began the ‘Something To Wrestle’ podcast with Conrad Thompson that quickly became a juggernaut in the wrestling podcast space.
So much so that Prichard came to the UK for Hooked On Wrestling’s first live speaking tour in Summer 2017 for three hugely successful shows.
This return to wrestling prominence led to short stints with Impact Wrestling and MLW on a part time basis before the former Brother Love returned to WWE just before WrestleMania 35 in April 2019.
He has been promoted on at least two occasions since his return but has continued to find time to record his weekly podcast with Thompson.
It remains to be seen whether this will still be the case following this latest corporate shuffle.