WCW may have been a game changer, but it seems Eric Bischoff could have had a handle on even more of the sports industry.
In a recent episode of his 83 Weeks podcast, ‘Easy E’ admits he could have owned the UFC but didn’t give it a second thought.
If we’d have known then what we know now, I’d own it. I was offered to buy it at one point for 2 million dollars and I didn’t bother to return the phone call.
The company was bought in 2001 by Lorenzo and Frank Fertitta, and is now estimated to be worth over $7 billion.
However, Bischoff says that they had a lot of money go out before they started turning things round.
The Fertitta’s, when they bought it, people didn’t realize how many 10s of millions of dollars the Fertitta’s lost before it turned around. There was probably over a hundred million dollars of red ink that flowed out of UFC before it finally turned the corner.
As to whether UFC was ever considered competition to WCW, he says it was marketed it in a very different way back then.
Whilst it’s different now, he claims it was just seen as a strong man contest back then.
Nobody looked at it as competition because it was just a tough man contest. Not taking anything away from people involved in it, but it was being promoted as a tough man type.
It wasn’t being promoted the way it was being promoted today. I don’t think anybody looked at it as a threat or competition. As a fan, I was curious about it but not concerned about it.
With thanks to Wrestling Inc for the transcription.