Dwayne ‘The Rock’ Johnson Is Getting Into The Energy Drink Business

Can you smell what the Rock’s been brewing? The Rock is launching an energy drink produced by Molson Coors.

The Rock Energy Drink

Former WWE Champion and current Hollywood Megastar Dwayne ‘The Rock’ Johnson has announced on Twitter his latest venture – ZOA Energy Drinks.

Johnson, along with Dany Garcia, Dave Rienzi, and managing partner at Juggernaut Capital John Shulman, have teamed up with Molson Coors to distribute the drink from March.

In a news release Johnson said the following:

I’m humbled and grateful for the opportunity to serve our eager consumers with ZOA — the ultimate healthy and immunity-supporting energy drink that’s the first of its kind, thanks to our unique combination of ingredients. My co-founders and I spent the last 18 months formulating this healthy and great tasting product that we could all use now more than ever.

According to Johnson ZOA is designed for everyone, not just those at the gym, and its branding reflects the Polynesian word for warrior “toa,” and the letters A and Z represent an inclusive consumer base.

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It’s worth mentioning that the can’s logo is based on The Rock’s chest tattoo which itself reflects his Polynesian heritage.

No word yet on a UK release date, so I guess we’ll just stick to The Rock’s Teremana Tequila for now.

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